Chapter 12
List and discuss the steps in the consumer decision making process.
- provide an example of each step.
List and discuss the three steps in the three perspectives on decision making
Chapter 13
Describe the value equation and provide an example.
Discuss what evaluative criteria is and what determinant criteria is provide an example of each,
Describe 2 factors affect evaluative criteria.
Describe the difference between compensatory rules an non-compensatory rules.
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Describe the value equation and provide an example.
Discuss what evaluative criteria is and what determinant criteria is provide an example of each,
Describe 2 factors affect evaluative criteria.
Describe the difference between compensatory rules an non-compensatory rules.