Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Product Concept and Architecture
The concept of product architecture includes functional and physical elements which are closely mapped to each other. Concept generation, selection and testing are critical stages before moving into the production stage. What is the relationship between product concept and product architecture?
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