Four (4) factors determine the usefulness of information to a manager : Namely, (a) Quality ; (b) Timeliness ; (c) Completeness ; (d) Relevance.
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Four (4) factors determine the usefulness of information to a manager : Namely, (a) Quality ; (b) Timeliness ; (c) Completeness ; (d) Relevance.
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- 10. The value of information can best be defined as a) how useful it is to decision makers. the benefits produced by possessing and using the information minus the cost of producing it. c) how relevant it is. d) the extent to which it maximizes the value chain.________ involves the use of lead indicators to predict possible political dangers. Select one: a. Computer modeling system b. PRISM c. Composite ranking d. Early warning systemDetermine when information usefulness stands alone as an important criterion not addressed by the other features.
- dentify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension. For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.To help you collect the most useful data for your mar-keting plan, develop a three-column table: 1 In column 1, list the information you would ideallylike to have to fill holes in your marketing plan. 2 In column 2, identify the source for each bit of in-formation in column 1, such as doing an Internet search, talking to prospective customers, lookingat internal data, and so forth.3 In column 3, set a priority on information you willhave time to spend collecting by ranking each item: 1 = most important; 2 = next most impor-tant, and so forth.3. Discusses how these groups will be targeted (once identified), by explaining three (3) digital marketing options such as email, voice, text, app alert, app redemption token, etc. The report should be in MS Word format (or equivalent). For the purpose of this assessment, the following assumptions apply: ●95% of sales are electronic (credit card/phone), 5% are cash; ●55% of customers use a loyalty card at time of transaction; ●customers who have a loyalty card have provided credit card/phone/email details; and ●Imagine P/L has a smartphone app, which supports tokens (price discounts, etc) and alerts. 25% of customers have downloaded and use the app. Report Structure Your report should include the following sections: ●Introduction: Briefly explaining the purpose of the report ●Technology Options: Where you describe each type of technology ●Sales Solution: Where you explain how the options will increase sales ●Marketing Channels: Where you discuss how to reach customers…
- a) For each of the following data mining tasks, explain the main concepts, typical data input and Information or intelligence outputs. i) Basket Analysis (Supermarkets) ii) Sales Forecasting iii) Database Marketing iv) Market Segmentation v) Innovative products planning3 All of the following are the components of user-centred success factors of e-government except: Select one: a. assistance/support b. usefulness and website design/visual appeal c. All other answers are correct. d. multichannel e-government service usage. e. ease of use/usabilityQ5. Secondary data consist of A) information collected for the specific purpose at hand B) data that does not age C) information that already exists somewhere, having been collected for another purpose D) information collected from conducting personal, in-depth interviews E) data that is unreliable and unsuitable for the purpose of making marketing decisions F) all. ANSWER: Explanation:
- Which of the following accurately describes the seven tactics (7Ts) of a market offering? a) Product, service, brand, price, incentives, communication, technology. b) Product, service, brand, price, incentives, technology, distribution. c) Product, service, brand, price, technology, communication, distribution. d) Product, service, brand, price, incentives, communication, distribution.7. Which of the following is the process or activities by which a company adds value to an article, including production, marketing, and the provision of after-sales service?A. Supply chain B. Value chain C. Business model D. PrototypeDescriptive analytics must clarify OLAF's purpose.