Understanding Usage Behavior to Strategically Shape Content  What uses and gratifications may drive followers to your business, and prompt them to engage on various social networking sites?  How can a small business use that information to strategically develop social media content aligned with their mission?

Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter5: Social Media: Living In The Connected World
Section5.8: Launching And Measuring A Social Media Campaign
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Understanding Usage Behavior to Strategically Shape Content 

What uses and gratifications may drive followers to your business, and prompt them to engage on various social networking sites? 

How can a small business use that information to strategically develop social media content aligned with their mission? 

 

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