Understanding Usage Behavior to Strategically Shape Content What uses and gratifications may drive followers to your business, and prompt them to engage on various social networking sites? How can a small business use that information to strategically develop social media content aligned with their mission?
Understanding Usage Behavior to Strategically Shape Content What uses and gratifications may drive followers to your business, and prompt them to engage on various social networking sites? How can a small business use that information to strategically develop social media content aligned with their mission?
Contemporary Marketing
18th Edition
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Louis E. Boone, David L. Kurtz
Chapter5: Social Media: Living In The Connected World
Section5.8: Launching And Measuring A Social Media Campaign
Problem 1LO
Related questions
Question
100%
Understanding Usage Behavior to Strategically Shape Content
What uses and gratifications may drive followers to your business, and prompt them to engage on various social networking sites?
How can a small business use that information to strategically develop social media content aligned with their mission?
Expert Solution
This question has been solved!
Explore an expertly crafted, step-by-step solution for a thorough understanding of key concepts.
Step by step
Solved in 2 steps with 2 images
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Recommended textbooks for you
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning
Contemporary Marketing
Marketing
ISBN:
9780357033777
Author:
Louis E. Boone, David L. Kurtz
Publisher:
Cengage Learning