Conduct an online purchase for a text that will assist you in obtaining credible information about e-marketing. 1. Describe your online decision-making process using one of the three behaviour models (Consumer Decision Making, Black Box or Science of Persuasion), 2. Explain how an offline decision-making process may be different from your online experience. 3. Which Web Experience factors would be most important in influencing your final decision? Discuss at least three.
Conduct an online purchase for a text that will assist you in obtaining credible information about e-marketing. 1. Describe your online decision-making process using one of the three behaviour models (Consumer Decision Making, Black Box or Science of Persuasion), 2. Explain how an offline decision-making process may be different from your online experience. 3. Which Web Experience factors would be most important in influencing your final decision? Discuss at least three.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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