Coca-Cola, an American company founded in 1892 and one of the world's most successful companies in the world, has launched "Choose Happiness" campaign in 2009. The campaign encouraged consumers to share happy memories and what made them feel happy during summer of 2009. In the context of "Developing Effective Marketing Communication", Coca-Cola used: O a. Nostalgia O b. Buzz Marketing OC. Emotional appeal O d. Advertising O e. Rational appeal K Question 27 of 45

Coca-Cola, an American company founded in 1892 and one of the world's most successful companies in the world, has launched "Choose Happiness" campaign in 2009. The campaign encouraged consumers to share happy memories and what made them feel happy during summer of 2009. In the context of "Developing Effective Marketing Communication", Coca-Cola used: O a. Nostalgia O b. Buzz Marketing OC. Emotional appeal O d. Advertising O e. Rational appeal K Question 27 of 45

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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