Answered: Direction: Multiple Choice 1. This…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Transcribed Image Text:Direction: Multiple Choice 1. This refers to measure of how well customer expectation from a purchased product or service have been met. Consumer goods Marketing a b.Satisfaction d. Brand equity C. 2. This is the appreciation in a brand's value from the point of view of customers. a. Brand equity c.Marketing b.Satisfaction d. Consumer goods 3. These are products whose physical characteristics are so identical, that it would be difficult, it not impossible, to distinguish one purchased from one vendor or another. a. Brand equity b. Marketing b. Consumer goods d. Primary Demand 4. It is a form of communicating or promoting the value of a product, service, or brand to the consumers. a. Durable c.Marketing b. Primary demand d. Consumer goods 5. This can used in marketing to describe the way in which a service capacity cannot be stored for sale in the future. Services cannot be stored, saved, returned, or resold once they have been used. Once rendered to a customer, the service is completely consumed and cannot be delivered to another customer. a. Intangible c. Perishable b. Inseparable d. Variable 6. This is the ability of manufacturers to successfully distinguish their products from other competitors. a. Undifferentiated goods c. Differentiated goods b, Industrial goods d. Branding 7. These is more psychological, indicating prefenrences that can improve the consumer's life condition. a. Needs c.Value b. Demands d. Wants 8. These are products that are manufactures to last a long time. b. Semí-durables a. Durable c. Consumable d. Shooping goods 9. These give thier potential clieths an impression of their competence and capability to render the service required. b. Inseparable a. Intangible c.Perishable d. Variable

10. It refers to the total demand for all brands of a particular product or service.
a. Latent demand
b. Current demand
c.Primary demand
d. Selective demand
11. It is the total demand in the Philippines is challenging because few accurate published
industry statistics are available,
a. Demands
b. Value
b. Wants
d. Needs
12. These are goods that are purchased for personal consumption and/or for household use.
a. Branding
c, industrial goods
b. Differentiated goods
d. Undifferentiated goods
13. This is defined as physiological necessities required for human survival.
a. Demands
c.Value
b. Wants
d. Needs
14. The number of people of a particular market at present that would actually purchase the
product or service offered.
a. Primary demand
c.Selective demand
b. Current demand
d. Latent demand
15. It is a product whose benefit can only be used by a consurmer for a short period of time,
sometimes only few minutes.
a. Consumable
c.Durable
b. Semi-durable
d. Satisfaction

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