Magazine brands are having a tough time. Sales are falling, and you only have to look at the latest ABC figures to see how fast. Women's weeklies are particularly struggling. The circulation of Time Inc's Look was down 35.4% in the first half of 2017, with sales for Woman magazine down 17.6%. Advertisers seem to be moving away from the medium due to the .. Targeted audience by magazine. O Long life span O Little flexibility O High market segmentation

Magazine brands are having a tough time. Sales are falling, and you only have to look at the latest ABC figures to see how fast. Women's weeklies are particularly struggling. The circulation of Time Inc's Look was down 35.4% in the first half of 2017, with sales for Woman magazine down 17.6%. Advertisers seem to be moving away from the medium due to the .. Targeted audience by magazine. O Long life span O Little flexibility O High market segmentation

Understanding Business

12th Edition

ISBN:9781259929434

Author:William Nickels

Publisher:William Nickels

Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment

Section: Chapter Questions

Problem 1CE

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