Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Transcribed Image Text:is an action taken by a company that ends up motivating people to talk about their
5.
products, services, or brand spontaneously.
a. More rapid response to customer enquiries
b. Lower paper costs needed for marketing and fewer staff needed in contact centre
c. The ability to reach overseas markets without a sales presence
d. All of the above
3
6. Buy-side e-commerce is different from sell-side e-commerce in that it involves
a. An organization using electronic media to purchase from to its suppliers
b.The use of electronic communications for all business processes
c. An organization using electronic media to sell direct to its customers
|d. None of the above
7. Providing educational assistant, updating policy and preparing adequate training
programs are responsibility of
department.
a. administration
b. Information technology
c. human resource management
d. procurement
8. Packing and storing the final products before distribution and carrying out repairs to
machinery and equipment are responsibility of
department.
a. Information technology
b. operation
c. logistic
d. administration
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