Q1. Select an organization of your choice from the place/region you belong to, engaged in the process of practising Marketing Management. Discuss in details the stages and steps for the Marketing Process, the organization is practising (with diagram). Word count: 1000 words. Q2. You are asked to suggest some changes for the existing Marketing Process of this above-selected organization, helping the organization to sustain itself in the competitive Marketing environment. Give your valuable suggestions to the selected organization referring to the absent, not performed well and have scope for so-called improvement through/in their existing practices of Marketing Process. Word count: 500 words.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Q1. Select an organization of your choice from the place/region you belong to, engaged in the process of
practising Marketing Management. Discuss in details the stages and steps for the Marketing Process, the
organization is practising (with diagram).

Word count: 1000 words.

Q2. You are asked to suggest some changes for the existing Marketing Process of this above-selected
organization, helping the organization to sustain itself in the competitive Marketing environment. Give your
valuable suggestions to the selected organization referring to the absent, not performed well and have scope
for so-called improvement through/in their existing practices of Marketing Process.

Word count: 500 words.

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