[Midnight] Midnight Cookies has been experiencing a period of sales growth. They want to capitalizeon this growth by adding some new flavors. The owner decides that he wants to utilize internal-Hillprimary marketing research. Which of the following options should Midnight Cookies use?ectO Analyze data from the census.O Conduct focus groups to see what new flavors the consumers would like to see on the menu.isO Use sales records to identify which cookie flavors are most popular.O Read a baking magazine to see what cookie flavors are becoming popularO Talk to employees to see what new flavors they think would be popular.

Ans. Primary research will be research you behave (or employ somebody to accomplish for you.) It…

Answered: [Midnight] Midnight Cookies has been…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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