[Midnight] Midnight Cookies has been experiencing a period of sales growth. They want to capitalize on this growth by adding some new flavors. The owner decides that he wants to utilize internal -Hill primary marketing research. Which of the following options should Midnight Cookies use? ect O Analyze data from the census. O Conduct focus groups to see what new flavors the consumers would like to see on the menu. is O Use sales records to identify which cookie flavors are most popular. O Read a baking magazine to see what cookie flavors are becoming popular O Talk to employees to see what new flavors they think would be popular.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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[Midnight] Midnight Cookies has been experiencing a period of sales growth. They want to capitalize
on this growth by adding some new flavors. The owner decides that he wants to utilize internal
-Hill
primary marketing research. Which of the following options should Midnight Cookies use?
ect
O Analyze data from the census.
O Conduct focus groups to see what new flavors the consumers would like to see on the menu.
is
O Use sales records to identify which cookie flavors are most popular.
O Read a baking magazine to see what cookie flavors are becoming popular
O Talk to employees to see what new flavors they think would be popular.
Transcribed Image Text:[Midnight] Midnight Cookies has been experiencing a period of sales growth. They want to capitalize on this growth by adding some new flavors. The owner decides that he wants to utilize internal -Hill primary marketing research. Which of the following options should Midnight Cookies use? ect O Analyze data from the census. O Conduct focus groups to see what new flavors the consumers would like to see on the menu. is O Use sales records to identify which cookie flavors are most popular. O Read a baking magazine to see what cookie flavors are becoming popular O Talk to employees to see what new flavors they think would be popular.
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