[Midnight] Midnight Cookies has been experiencing a period of sales growth. They want to capitalize on this growth by adding some new flavors. The owner decides that he wants to utilize internal -Hill primary marketing research. Which of the following options should Midnight Cookies use? ect O Analyze data from the census. O Conduct focus groups to see what new flavors the consumers would like to see on the menu. is O Use sales records to identify which cookie flavors are most popular. O Read a baking magazine to see what cookie flavors are becoming popular O Talk to employees to see what new flavors they think would be popular.

B. According to the five forces model levels of competition for customers translate to levels of profit in the industry Select one: O a greater, equal Ob lower; equal • greater, lower O d. lower, lower Oe greater higher Clear my.choice

A company that sells wool gloves is working on their marketing mix. In particular, they are thinking about how to promote their products year round. In addition to making a plan for advertising and public relations messaging, what else could they do to round out their marketing mix? A) conduct random surveys B) hold customer events C) accept product returns D) hire new employees

If IfSo brand is in the target consumers' non-consideration set, the company may have to a. increase the price of the brand b. decrease advertisement C. reposition the brand d. lower the price of the brand e. increase awareness of the brand The suggests that consumers compare the expected performance of a product to the actual performance in formulating satisfaction/dissatisfaction during post-purchase. a. Attribution Theory b. Expectancy Disconfirmation model C. Social Comparison Theory d. Cognitive Dissonance Theory