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A:
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INSTRUCTION: Please answer the following questions in no lesser than one (1) paragraph and not exceeding three (3) paragraphs. (10 points each).
1. How can an organization implement the marketing concept?
2. What is customer relationship management? What is it so important to "manage" this relationship?
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- What are the major components of a marketing strategy? 1 - 2 paragraphsNew Recipe From the publication of her first book on entertaining back in 1982 to what is now the media empire called Martha Stewart Living Omnimedia (MSLO), Martha Stewart has capitalized on what she does best—helping people create a lifestyle in which the ultimate in cooking, decorating, entertaining, and other homemaking arts are emphasized and celebrated. What exactly does MSLO do? The company has two primary strategic goals: to provide original "how-to" content and information to as many consumers as possible and to turn customers into "doers" by offering them the information and products they need for do-it-yourself projects. The business is built around core subject areas including cooking, entertaining, weddings, crafts, gardening, home, holidays, babies and children, and keeping and preserving (clothes, mementos, decorative artifacts, etc.). From these different subject areas, content is developed for different media including magazines, books, network television, cable…New Recipe From the publication of her first book on entertaining back in 1982 to what is now the media empire called Martha Stewart Living Omnimedia (MSLO), Martha Stewart has capitalized on what she does best—helping people create a lifestyle in which the ultimate in cooking, decorating, entertaining, and other homemaking arts are emphasized and celebrated. What exactly does MSLO do? The company has two primary strategic goals: to provide original "how-to" content and information to as many consumers as possible and to turn customers into "doers" by offering them the information and products they need for do-it-yourself projects. The business is built around core subject areas including cooking, entertaining, weddings, crafts, gardening, home, holidays, babies and children, and keeping and preserving (clothes, mementos, decorative artifacts, etc.). From these different subject areas, content is developed for different media including magazines, books, network television, cable…
- Directions: Group and classify each given words below that corresponds to each P's. Write your answers on the blank spaces inside the table provided below. MARKETING MIx People Service Provided Product Price Promotion Place Example: Functionality Selling Price Sponsorship Distribution Channels Activities Market Coverage Location Public Relations Quality Discounts Credit terms Service levels Services Appearance Employee Portrayal Customer service Message Logistics Warranty Price Matching Packaging Attitudes Payment Arrangements MediaIn more than 10 sentences, what is marketing and what is its primary goal?New Recipe From the publication of her first book on entertaining back in 1982 to what is now the media empire called Martha Stewart Living Omnimedia (MSLO), Martha Stewart has capitalized on what she does best—helping people create a lifestyle in which the ultimate in cooking, decorating, entertaining, and other homemaking arts are emphasized and celebrated. What exactly does MSLO do? The company has two primary strategic goals: to provide original "how-to" content and information to as many consumers as possible and to turn customers into "doers" by offering them the information and products they need for do-it-yourself projects. The business is built around core subject areas including cooking, entertaining, weddings, crafts, gardening, home, holidays, babies and children, and keeping and preserving (clothes, mementos, decorative artifacts, etc.). From these different subject areas, content is developed for different media including magazines, books, network television, cable…
- If a consumer uses the Low Involvement Hierarchy, what is the related strategy to convince her? a) Brand awareness should be increased through effective communication.b) Marketers should focus on the design aspects of the product.c) Information about the product attributes should be avallable in each consumer touchpoint.d) Sales representatives should be knowledgeable to answer the complex questions of consumers.70 - 86. Read the case below and provide ONE (1) feasible recommendation on what kind of media and marketing message they should provide to avoid this scenario based on your evaluation/assessment. McDonald's has pulled out its ad dubbed by some as the "BF-GF commercial," after the Catholic Bishops' Conference of the Philippines (CBCP) called for them to stop airing the ad, reports Inquirer.net. The giant fast-food chain decided to pull out the 30-second ad from significant television networks yesterday after some Catholic Church officials said it could send the wrong message to children. In the commercial, a little girl asks a boy if she was already his girlfriend. The boy says no, claiming girlfriends are too demanding. However, he seemingly changes his mind when the girl says all she wants is the P25 French fries at McDonald's. McDonald's Philippines Vice President for Marketing Margot Torres told Radio Veritas that they have pulled out the ad because they respect the call of…Explains it correctly
- differentiated marketing- this is a strategy to produce a single product and market it to all customers... Select one: O True O FalseYour team is about to lunch new innovative, product packed with nutrition, in the Caribbean Island of Barbados. A Berry and Rose slushie drink together with a 4.5% alcoholic wine. The ingredients are; Sugar, Apple, Banana, Mango, Dragon Fruit and Berries. Which when combined together it gives an ombre effect of pink and purple. The desired target audience are females 18-25. 1i) Using the information above, in your own words create a Value Proposition. (150 words) ii) Why do you think this product has commercial potential? (value creation, market potential, ability to create)How is a marketing-oriented firm different from a production-oriented firm or a sales-oriented firm? 1 - 2 paragraphs?