Almost every time a new-to-the-world electronic device (MP3 player,flat-screen television, digital camera, gaming console, etc.) has beenintroduced, the firm’s marketers have employed a price skimmingstrategy. Why?
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| Almost every time a new-to-the-world electronic device (MP3 player, flat-screen television, digital camera, gaming console, etc.) has been introduced, the firm’s marketers have employed a price skimming strategy. Why? |
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- What is psychological pricing, and how is it used by sellers? Give an example.Nowadays, regardless of gender, everyone is taking care of their appearance and skin health but is conscious of price. Marketers tend to make tedious study on trying to understand customers, demand and requirements of specific target market to fix the price. Think of a personal care product or brand that you like (e.g., moisturizer, lotion, face wash, shampoo, toothpaste etc.) and discuss the pricing strategy you as manager will adopt for your company. Give reason why you adopted particular pricing strategy.Describe information that consumers may perceive from price. For example, some consumers think that if an item has a high price, then it will probably be better than its competitors. That may or may not be true.
- Under what conditions would a camera manufacturer adopt a skimming price approach for a new product? A penetration approach?Does "value" mean the same thing as "low price"? How do these concepts differ? Pick two competing brands from a familiar product category (watches, perfume, consume electronics, restaurants) - one low priced and the other high priced. Which, if either, offers the greatest value? Why might the strategy for setting a product's price need to be changed when a product is part of a product mix? What are the five product mix pricing strategies? Provide an example of each. (4 points) Alicia is a self-employed hair stylist who owns her own salon. She has asked you to consult with her on how to generate more revenue. Using the price adjustment strategies discussed in the chapter, advise Alicia on her options to increase sales. Please be detailed in your response with why you are choosing each.Give an example of a product that has a price that you find difficult to classify as beinghigh or low. Explain why. Explain why fine dining establishments must have very high markups over the cost oftheir foods. Is it possible to be a low-priced fine dining establishment? Should a distributor get a higher margin on a product’s sale than the manufacturer? Howdo you feel about this? What advantages can a convenience store chain, such as 7-eleven, have over traditionalsari-sari stores? How about disadvantages? Give an example of a locally made product that you believe will have a good chance ofcompeting in a regional market. Explain why. Give an instance when a customer care person gave you unsatisfactory service. What wasthe reason and why do you think it happened? How would you address this situation inorder to prevent it from happening again?
- Why or why not should food and wine be in a similar price range when matching them?What might make it difficult to determine the prices of one’s competitors? When such difficulties occur, what could be done to surmount them?Week after week, consumers shop for many of the same groceries. At some point, the product may be priced the same and look the same as before but with less in the package. If consumers are not made aware of the change, is this deception? Is this different from deceptive pricing? Over the past several years, careful shoppers may be spending about the same amount of money at the grocery store but leaving the store with a lighter load in their grocery bags. Food prices on many items have increased, and food manufacturers are facing the same challenges as consumers. With increases in raw materials and transportation, making a profit requires a very sharp pencil. According to Phil Lempert, editor of SupermarketGuru.com, “The reality is, if you look at USDA projections, food is going to get more expensive. And as a result, food companies are going to do one of two or three things: Raise prices and keep packages the same, or reduce the quantity in the package. Or do a little of…
- Toy'r'us Discuss buyer reactions to pricing strategies employed in the toy retailing industry. How can you explain this reactions?It is recommendable that the Company uses product and pricing strategy, which can provide a twin approach (Koester, 2011). The strategy should focus on ensuring smooth entry of a new product within a targeted marketplace as well as strengthening prices as the product continue to establish itself within the product life cycle. To this end, it is recommendable that the company uses introductory pricing strategies to facilitate a smooth entry.What is your understanding of this paragraph? What is Nike recommended to do from this?Inkjet printers are among the most notorious examples of captive product | pricers. Because of the high price of ink cartridges, an unauthorized industry exploded around the refilling of these. Should printer firms also venture into the refilling business then? Why or why not?