Suppose Domino’s wants to open a new restaurant. What are somesecondary sources of information that might be used to conductresearch on potential new locations? Describe how these sources mightbe used. Describe a method Domino’s could use to gather primaryresearch on prospective locations. Do you think Domino’s shouldconduct the primary or secondary source research first? Why?
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| Suppose Domino’s wants to open a new restaurant. What are somesecondary sources of information that might be used to conduct research on potential new locations? Describe how these sources might be used. Describe a method Domino’s could use to gather primary research on prospective locations. Do you think Domino’s should conduct the primary or secondary source research first? Why? |
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- Your organization has been asked to carry out a programme of qualitative research for a company that produces battery-powered scooters for transport around city centers. The company wants to know if and how the public’s perceptions of its brand have been affected by environmental concerns and increases in fuel prices. Identify 3 methods of primary data collection by which the information the company requires could be gathered. Outline the strengths and limitations of each approach you suggest.Good market research is essential for planning and forecasting. It also helps target the appropriate market. As the marketing research industry expands, what skills will future executives need to possess? How do these skills differ from those currently needed to function successfully in the marketing research field?Which research information could best help a marketer decide whether todiscontinue a product line?
- A hotel chain’s database has information on guests thatincludes demographics, number of visits, and roompreferences. Describe how the chain can use this information to develop several relationship marketing programs.How can it use a more general database to identify potentialcustomers and personalize its communications with them?2. Suggest any two or more possible market segmentation techniques with justifications that TWL can use in their marketing efforts.Write an essay detailing research, based on the information presented below for the AubreeMultinational Corporation You are to detail any assumptions made where necessary.Aubree Multinational Corporation is a large manufacturer and distributor of pharmaceuticalsupplies. It is based in the United States (New York-Headquarters), Trinidad, Jamaica and theUnited Kingdom. It sends supplies to various companies throughout the four countries. It marketsits supplies through periodic mass mailings of catalogues to those companies. Its clients can alsomake orders over the phone and they ship the supplies upon demand.The main competition for Aubree Multinational Corporation in the United States comes from oneU.S. firm and one Canadian firm. A British firm has a small share of the U.S. market but is at adisadvantage because of its distance. The British firm’s marketing and transportation costs in theU.S. market are relatively high. In Jamaica and Trinidad, they have approximately 80% of themarket…
- Identify a nonprofit organization that might use marketing research, anddescribe one example of a meaningful research project that it mightconduct. Discuss the steps it should undertake in this project.You have been living in Melbourne for several years now and you feel that there may be an opportunity to import a range of products from your home country, that could be marketed into regional Victoria. You have met already with your local bank manager who demanded that you submit a business plan. As part of the latter plan you need to investigate whether the business opportunity is feasible, hence you decide to carry out some research. Question 1: Explain which of the following research methods (causal, descriptive or exploratory research) you decide to use and justify your decision Question 2: Decide which particular research instrument (i.e. interview, survey, observation) you will use and why. Question 3: Design a questionnaire of 10 questions in at least two sections EXCLUDING any demographic questions such as gender, age, etc.What are the factors that need to be considered by marketers while creating a research design?
- Define syndicated research? How do syndicated data and data available from other secondary sources differ? Which one is better?The Ministry of Tourism has no need for marketing research? Critically discuss this statement.What impact has the Internet had on how marketing research is conducted? What advantages does the Internet provide over traditional marketing data collection methods?