Suppose Domino’s wants to open a new restaurant. What are somesecondary sources of information that might be used to conductresearch on potential new locations? Describe how these sources mightbe used. Describe a method Domino’s could use to gather primaryresearch on prospective locations. Do you think Domino’s shouldconduct the primary or secondary source research first? Why?

Suppose Domino’s wants to open a new restaurant. What are somesecondary sources of information that might be used to conductresearch on potential new locations? Describe how these sources mightbe used. Describe a method Domino’s could use to gather primaryresearch on prospective locations. Do you think Domino’s shouldconduct the primary or secondary source research first? Why?

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

Briefly describe the Marketing Research Process. Elaborate on your description using an imaginary example that details the marketing research process from start to end
Why is a marketer concerned about sales potentialwhen trying to select a target market?
What are some examples of marketing research questions to ask a coffee company ?
Various types of research are used like mobile research, scanner research, primary research, and secondary research. Which type of research do you think is most effective when purchasing a high involvement product? Explain your choice.
Explain what type of segmentation your company might use for its market and describe who their target market is. Assignment should be double spaced, 12-point font
what is market research in a bussiness plan?
6.Name and define all the stages in the marketing research process.Explain how this process is advanced with the latest use of technology application in marketing analytics.
State and briefly explain three (3) factors you could consider while choosing a research topicor research problem.
Please critically evaluate the following research methodologies. Identify some of the problems with both methodologies ( Mergent intellect data base and US Securities and Exhange data base) How could these methodologies be improved?
Why is doing research on your target market important?
Discuss the importance of segmentation research. How does it affect the development of market planning for a particular company?
How can you explain qualitative and quantitative data collection techniques used in business research?