Suppose Domino’s wants to open a new restaurant. What are somesecondary sources of information that might be used to conductresearch on potential new locations? Describe how these sources mightbe used. Describe a method Domino’s could use to gather primaryresearch on prospective locations. Do you think Domino’s shouldconduct the primary or secondary source research first? Why?

Various types of research are used like mobile research, scanner research, primary research, and secondary research.  Which type of research do you think is most effective when purchasing a high involvement product? Explain your choice.

State and briefly explain three (3) factors you could consider while choosing a research topicor research problem.

Please critically evaluate the following research methodologies.  Identify some of the problems with both methodologies ( Mergent intellect data base and US Securities and Exhange data base) How could these methodologies be improved?

Why is doing research on your target market important?

Discuss the importance of segmentation research. How does it affect the development of market planning for a particular company?

How can you explain qualitative and quantitative data collection techniques used in business research?

Explain the process of selecting an appropriate segmentation approach and deciding which customer segments to target for marketing activities. ( if any outside sources are used please provide the sites )

what are 3 situations where we should not conduct market research

A company wants to launch a new product in the market and wants to conduct research to identify the target audience and their preferences. Outline the steps you would take to design a research study to gather relevant data for this purpose.