What is the retention rate—that is, the average percentage of customerswho continue to purchase from the firm from one time period toanother? A 90 percent retention rate means that if we have 100customers in the first year, we will have 90 at the beginning of thesecond year.

Practical Management Science
6th Edition
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:WINSTON, Wayne L.
Chapter8: Evolutionary Solver: An Alternative Optimization Procedure
Section8.6: Fitting An S-shaped Curve
Problem 9P
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What is the retention rate—that is, the average percentage of customers
who continue to purchase from the firm from one time period to
another? A 90 percent retention rate means that if we have 100
customers in the first year, we will have 90 at the beginning of the
second year.
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