Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Examples of Purposive Sampling
1. A diaper company intercepts any shopper buying diapers
in a supermarket to determine their preference in buying
diapers.
Are the results of these surveys reliable and unbiased?
Can we generalize the results for the entire population?
2. PCSO conducts customer satisfaction surveys and
interviews the people lining up to apply for financial
assistance.
Are the results of these surveys reliable and unbiased?
Can we generalize the results for the entire population?
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