Examples of Purposive Sampling 1. A diaper company intercepts any shopper buying diapers in a supermarket to determine their preference in buying diapers. Are the results of these surveys reliable and unbiased? Can we generalize the results for the entire population? 2. PCSO conducts customer satisfaction surveys and interviews the people lining up to apply for financial assistance. Are the results of these surveys reliable and unbiased? Can we generalize the results for the entire population?
Examples of Purposive Sampling 1. A diaper company intercepts any shopper buying diapers in a supermarket to determine their preference in buying diapers. Are the results of these surveys reliable and unbiased? Can we generalize the results for the entire population? 2. PCSO conducts customer satisfaction surveys and interviews the people lining up to apply for financial assistance. Are the results of these surveys reliable and unbiased? Can we generalize the results for the entire population?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
Examples of Purposive Sampling
1. A diaper company intercepts any shopper buying diapers
in a supermarket to determine their preference in buying
diapers.
Are the results of these surveys reliable and unbiased?
Can we generalize the results for the entire population?
2. PCSO conducts customer satisfaction surveys and
interviews the people lining up to apply for financial
assistance.
Are the results of these surveys reliable and unbiased?
Can we generalize the results for the entire population?
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