Inkjet printers are among the most notorious examples of captive product | pricers. Because of the high price of ink cartridges, an unauthorized industry exploded around the refilling of these. Should printer firms also venture into the refilling business then? Why or why not?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter20: Setting Prices
Section: Chapter Questions
Problem 3SC
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Inkjet printers are among the most notorious examples of captive product | pricers. Because of the high price of ink cartridges, an unauthorized industry exploded around the refilling of these. Should printer firms also venture into the refilling business then? Why or why not?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing