What are the four types of consumer products?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter1: An Overview Of Strategic Marketing
Section: Chapter Questions
Problem 3DYMP
icon
Related questions
Question
What are the four types of consumer products?
Expert Solution
Step 1

The product development process includes all the steps required to take a product from idea to market availability. It starts with identifying the needs of the market, searching of competitors, finding a solution, developing a product process, building an efficient product, etc

 

steps

Step by step

Solved in 2 steps

Blurred answer