Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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1. Is social responsibility a driver of a corporate competitive advantage? How? Justify your answer using examples from Saudi Market. (500 words)
2. Briefly describe a successful story of a strategic alliance between two companies from the real (national or international) market. (500 words)
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