Concept explainers
Case summary:
The case deals about the service process and quality based on the expectations of the customers and the factors that would influence the customers. Company SH is an existing hotel in State T in County U. Person EG and Person JB purchased Company SH in 2012. They enhanced the features and services to attract the guests.
The consultant indicates three needs while speaking with Person AD, the innkeeper in Company SH to improve the customer service. The firm needs to understand the expectations of the guests. They need to monitor the perceptions of the guests and they should identify the service failure points.
To determine: The service product bundle that is provided for guests.
Want to see the full answer?
Check out a sample textbook solutionChapter CS Solutions
OPERATIONS MANAGEMENT IN THE SUPPLY CHAIN: DECISIONS & CASES (Mcgraw-hill Series Operations and Decision Sciences)
- what is product/service design?arrow_forwardWhait is Guidelines for Successful Service Design?arrow_forwardMini-Case -Hotel Flowchart and Blueprint. One of the ways that services marketers try to understand, manage, and control the service encounter experience is to use flowcharts (they’re also called blueprints). In services flowcharts, there is a delineation between what a customer sees (e.g., a car valet) and what the company needs to do to make that part of the service encounter as flawless as possible (e.g., it needs to have a sufficient number of valets who are well trained to be polite and good drivers, plentiful nearby parking). Each part of the service encounter is described in steps that unfold or flow over time to simulate the process of the customer experience. It’s important for the customer service team to understand that the customer is evaluating the brand every step of the way. Each step along the customer journey is described in layers—some are visible to the customer, or are actions that occur “on stage,” and other services and actions occur “behind the scenes.” The…arrow_forward
- Suppose a company intends to offer a new service to some of its internal customer. Discuss how the fact that the customer are internal would change the process of managing the four phases of service life cycle.arrow_forwardFor each service failure point in question 2 is it self-service or service provided by the hotel, and is it high contact or low contact service? Does thisindicate any possibilities for improvement?arrow_forwardThink of a product or service you recently purchased. What aspects of the product or service design made it attractive? This is a discussion question and not writing assignment.arrow_forward
- List and define five dimensions of service quality. Describe the services provided by a firm you do business with (e.g. your bank, your doctor, your favorite restaurant) on each of the dimensions. In your mind, has the organization distinguished itself from its competitors on any particular service quality dimension?arrow_forwardDescribe a situation where self-service and technology help create and deliver the customer benefit package to the customer. Provide examples of how such a system can cause a defect, mistake, or service upset.arrow_forwardChallenges of Service Design?arrow_forward