MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 8, Problem 4MA
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To discuss: Ways of Company C marketing strategies differ from the Country U to other countries by considering various areas around the globe.

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Think about the following products: packaged flour, swimsuits, textbooks, and automobiles. Describe how a firm would need to adapt the marketing for each of these products to suit conditions in China, Germany, and Saudi Arabia. In particular, think about the nature of the product, its pricing and distribution, and the marketing communications associated with it. China is an emerging market with low per-capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Germany is an advanced economy with a liberal culture.
When a company has selected a potential target country for possible market entry. What general background information would be required to develop effective marketing plans
You work for a cranberry company in Nova Scotia looking to enter the Australian cranberry market. Based on this scenario, Describe your target market, how are you segmenting the market? How will you need to adapt your product to be successful in the entry country (australia)?
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