Why should marketers be aware of the BRIC countries?Multiple ChoiceThey are a microcosm of the rest of the world.They have had the most dramatic changes in culture and consumer buying patterns.They have stable population growth, which makes them easier to study.They represent almost half the world's population.They are likely to be the source of most market growth.

BRIC countries, namely Brazil, Russia, India, and China, have garnered significant attention from…

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Create a stakeholder analysis - looking at the impact of each (power and interest) and the impact of globalization on each stakeholder. Stakeholder Analysis for Old Spice: Customers: Impact: Customers are directly affected by Old Spice's products, pricing, and marketing strategies. Their buying behaviors are influenced by product quality, pricing, and brand image. Interest: High interest in high-quality grooming products, reasonable prices, and effective marketing campaigns. Influence: Indirect influence through their purchasing decisions and brand loyalty. Government and Regulatory Bodies: Impact: Government regulations can affect Old Spice's product safety and labeling. Trade policies can impact ingredient costs and availability. Interest: Ensuring compliance with regulations and trade policies. Influence: High influence through regulatory enforcement and trade agreements. Suppliers: Impact: Suppliers provide ingredients and materials for Old Spice products. Economic factors, like…

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