As the incoming General Manager for a name property in our destination, you have requested a report from your Hotel Manager/ Resident Manager regarding the following: You are required to: the chosen hotel is Spice island Beach resort located in Grenada 7. Design a comprehensive marketing strategy to assist in making the property more competitive in today’s global market .
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As the incoming General Manager for a name property in our destination, you have requested a report from your Hotel Manager/ Resident Manager regarding the following: You are required to: the chosen hotel is Spice island Beach resort located in Grenada
7. Design a comprehensive marketing strategy to assist in making the property more
competitive in today’s global market .
Step by step
Solved in 2 steps
- Discuss the effect of destination marketing practices in tourism industry in the covid-19 pandemic development in Sri Lanka. Here the discussion should be based on but not limited to the following- -Government established tourism promotional organizations in Sri Lanka. -Practices of your mentioned organizations in promoting Sri Lankan tourism industry. -Private sector involvement on promoting Sri Lanka as a tourism destination, and the sustainability of practices promoted.Scenario: You work for a Cranberry company/farm in Nova Scotia trying to enter the Cranberry market in Australia Discuss the following in regards to the entrty market (Australia). How are the products (Cranberries) distributed? Are there large size retailers? If so, what portion of the consumer market do they reach, i.e., are they mostly in major population centers or do they extend beyond the major cities? Are there wholesalers in the country? How well are rural markets serviced? Are traditional retailers used or are there different types of retailers servicing rural areas?You are developing a plan for Terra Beata Cranberry Farms located in Nova Scotia to begin selling its products in Australia. Please create a short profile of this company and their products, the import country (Australia). Also some research on current competitors in Australia and their marketing efforts.
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- The Gabungan University of Brazil intends to open a campus in a foreign country, with one of its study programs being the Bachelor of Management Study Program. You act as an international marketing consultant for the Gabungan University. The Head of the Bachelor of Management Study Program asks you to provide a list of which countries are eligible to enter. In your opinion, which countries are eligible? Provide arguments and examples to support your statement!Explain customer-centric destination management practices & how it will use in Tourism development.New zealand tourism in customer-centric destination management practices, how is possible.
- Do you support the federal government to use location information to price discriminate among homeowners for flood insurance?List and discuss with example any differenece in cvatering to international tourism vs domestic tourist. Explain the Benefits spice island beach resort can gain by complying wigth international standards. Discuss any international standards the resort is currently following. ListExplain Tourism Development Strategies and the different options for creating and investing in Tourism attractions. Use some application examples of a Tourism Venue.