MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 8, Problem 6MA
Summary Introduction
To discuss: Examples of companies which use glocalization strategy.
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What are some examples of companies that use a glocal-
ization strategy?
What are the arguments for standardization of marketing strategies in the global marketplace? What are thearguments for localization? What are some ways a firmcan standardize or localize its marketing mix?
Which strategic alternatives will work in globalmarkets?
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- What are the benefits to firms that decide to engage in globalmarketing?arrow_forwardInternational trade theories can be classified as: Select one: a. Product Life Cycle Theories b. Absolute Advantage and Comparative Advantage c. Country based and firm based d. Globalization and modernizationarrow_forwardHow can a company tailor its marketing mix to suit the unique characteristics of a foreign market?arrow_forward
- Who are the local companies that have successfully expanded abroad? Why do the two companies trade internationally? You may retrieve information from thenewspaper (prints or online editions) to provide supportto your interpretations.arrow_forwardhow globalization has an effect on the factors of projection. What are some of the barriers to international trade?arrow_forwardDefine and discuss each of the major strategic options from which firms may choose when entering foreign markets, then rank them in order from least risky to most risky.arrow_forward
- What are the strategies for managing and leveraging global partnerships and alliances in marketing?arrow_forwardExplain why do international markets need to be segmented?arrow_forwardYou are operating in Trinidad and want to market your Petroleum Gas to Brazil. Conduct an assessment of the mode of entry you will utilize based on the 5 modes discussed in the course (exporting, licensing arrangements, partnering and strategic alliances, acquisitions, establishing new, wholly-owned subsidiaries). Discuss two (2) potential advantages and two (2) disadvantages of the mode of entry selected. Conduct research on two (2) companies that failed when using the mode of entry you have selected for your product. Company names must be stated and what led to the failure must be clearly identified.arrow_forward
- Explain What are the strategies for managing and leveraging global partnerships and alliances in marketing?arrow_forwardUsing these strategies, multi-national firms may be able to improve their online presence, the pleasure of their customers, and contact with consumers in other countries.arrow_forwardThe basis for segmenting international markets are geographic segmentation, economic factors, political and legal factors, cultural factors, and intermarket. Give the meaning and importance of it and an example of each.arrow_forward
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