MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 7, Problem 8QA
Summary Introduction

To discuss: The criteria used by the marketers in determining whether a segment is a good candidate for targeting.

Introduction:

Market segmentation:It is defined as a process where the marketers divide the customer group into various segments that share important characteristics.

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Students have asked these similar questions
List the criteria marketers use to determine whether asegment may be a good candidate for targeting.
Which of the following is not a criterion that must be met whenevaluating segment attractiveness?
What factor of the targeting process is at work when a marketer ensures that the target market is appropriate for what the organization is and wants to be as defined in its mission statement?     strategic fit     cultural awareness     organizational fit     segment harmony     growth potential
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