MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Whal are some ways to implement your recommendation?
Can you give a further explanation of each and examples
Please in a short response indicate to me a product, service or company that you would recommend.
In your recommendation please emphasize what the product, company or service is and why I should research and use the recommendation.
Think about somewhere local, international or maybe not that well known, tell me why I should take a shot in using the service etc.
How did you find out about it (How is it marketed?) Is it something that you are involved with, a place you may work etc.
Should be no more than 2 pages.
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MARKETING:REAL PEOPLE,REAL CHOICES
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- There are so many ways or methods to get feedback from customers, identify and explain one, its uses, advantages and disadvantages.arrow_forwardC. how can a company effectively identify and target the most profitable customer segments within a chosen market? What strategies can be used to maximize profitability within these segments?arrow_forwardWhat is the main goal of a company that serves a specific community need?arrow_forward
- Student Instructions: Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offering you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.arrow_forwardProvide an original example of a product or service to which you are brand loyal, meaning no other brand can be substituted. How long have you been using this particular brand? Explain the reasons for your brand loyalty. Consider the four aspects of market segmentation, and describe how the company segments the market for this particular product or service.arrow_forwardCan You Sell Customer Information[1] When customers buy products through an online company, they leave a lot of information behind, including their name and address and the types of products they have viewed while browsing. Partner companies often approach businesses to buy this type of data to find out more about customers’ purchasing patterns. But is it right to sell customer information? And even if it is not sold, should it even be used in house? David Hennessey, professor of marketing at Babson College, believes that using consumer information is a privacy and fairness issue if not a legal one, certainly because, in most cases, people believe they are making purchases anonymously or are somehow otherwise protected. Hennessey suggests that companies unsure about their right to sell customer data should consult the company’s code of ethics to determine how much information can be used internally and externally. He adds that the company could create its own policy to set standards…arrow_forward
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