MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 7, Problem 6QA
Summary Introduction

To discuss: The concept of Behavioral segmentation.

Introduction:

Behavioral segmentation: It is a type of segmentation where the market is segmented as per the behavior patterns of the consumers as they interact with a company.

It is also defined as the process of sorting and grouping the customers on the basis of their behaviors.

These behaviors include the types of products and the content they consume, and the tempo of their interactions with a website, an app, or a business.

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