MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 7, Problem 3QA
Summary Introduction
To describe: The major ethic groups and the way in which they provide unique segments for various products.
Introduction:
Demographic segmentation: It is defined as market segmentation according to the race, age, gender, education family size, religion, income, and ethnicity, Demographics can be segmented into various markets to help an organization aim its consumers more accurately.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solutionStudents have asked these similar questions
Why is it important to group customers into homogeneous segments?
Define segments/centers and describe how identifying segments/centers within a business might help manage the business
What are the basic principles that should befollowed in marketing to an African Americanmarket segment?
Chapter 7 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Do the male and female members of the segments have differing requirements of the distribution system? Do working couples, single individuals, or single parents within the segment have unique needs relating to product distribution?arrow_forwardDefine demographic segmentation?arrow_forwardExplain the impact of Older consumers and workers in marketing?arrow_forward
- Define and distinguish between the concepts of "culture" and "subculture" and how it affects the consumer's purchase choices.arrow_forwardCreate a segment profile of market segment of a) baby boomers b) Generation X c) Millennials D) Gen Z for the holiday/travel industry in the UAE. Prepare a detailed description of the target consumer Needs and preferences Lifestyle and demographics Media usage habits Family life cycle and relationshipsarrow_forwardWhat is demographic segmentation?arrow_forward
- Which population group is considered the biggest in the United States’ consumer market? Question 5 options: a) Teens b) Millennials c) Generation X d) Baby Boomersarrow_forwardWhat is the fastest-growing racial/ethnic minority group inthe United States? What types of things do marketers need toknow about this group to sell successfully to these consumers?arrow_forwardHow is women's preferences for cosmetics and beauty care different in various regions and countries?arrow_forward
arrow_back_ios
arrow_forward_ios