MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
Students have asked these similar questions
Why are there still so many unsuccessful products despite the implementation of marketing concept?
What factors contribute to consumers' decisions to switch from one product or brand to another?
What is a consumer product? Describe the characteristics of each type of consumer product and give examples of each.
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