MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 7, Problem 5MA
Summary Introduction
To discuss: Types of products that the bookstore would use modified rebuy and straight rebuy.
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People do not buy things. What does this mean for advertising. Provide examples and references to support with arguments.
(1) Do you use coupons? If not, what stops you fromdoing so, given that they can save you money onmany of the goods and services you buy? (2) Do youthink it is ethical for a retailer to steer you toward aparticular brand because of trade promotions offeredby that brand’s manufacturer, without telling you so?Why or why not?
topics that related to unique selling proposition and make a short narrative report of it
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- 3. If an artist is selling his artwork through his online website, then what type of selling does it come under Select one:a. Hybrid Selling b. Direct Selling c. Indirect Sellingarrow_forward20. In which type of selling does the buyer typically go to the seller? A) Industrial selling B) Missionary selling C) Creative selling D) Personal selling E) Retail sellingarrow_forwardSalespeople play three primary roles. What are they? You must name all 3 correctly a) b) c)arrow_forward
- Tell me about your most memorable sale transaction/s experience. Explain thoroughly.arrow_forwardgive at least 3 examples with explanation of each of commercial advertisment or printed advertisment focusing on the (FREUD'S): 1. ID 2. EGO 3.SUPER EGOarrow_forwardWhich one not create the value? A-price B-product C-distribution D-promotionarrow_forward
- Who is the advertisement aimed at?arrow_forwardThere are two forms of advertising which are above-the-line and below-the-line advertising. Which of these forms do you think would be most effective for advertising a unit trust product?arrow_forward17- Mature retailers are vulnerable to new discounters with _________ a. Low-cost structure b. Middle-cost structure c. High-cost structure d. High expenses structurearrow_forward
- Your management has requested you to suggest different types of food retailers for new retail investment. Based on any THREE (3) different types of food retailers of your choice, evaluate their characteristics in reference to (1) the size of stores, (2) the variety and assortment of the merchandise, and (3) the pricing method.arrow_forwardWhat are the objectives of. sales promotion?arrow_forwardDefine the following concepts with the support of ongoing examples (A) Direct Marketing (B) Relationship Selling (C) Closing the Salearrow_forward
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