MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 7, Problem 5MA
Summary Introduction
To discuss: Types of products that the bookstore would use modified rebuy and straight rebuy.
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Students have asked these similar questions
(1) Is there a point at which responsibility for productsafety shifts from the seller to the buyer? Explain youranswer. (2) If providing full information about productsraises prices, should businesses still be required to doso? Why or why not?
People do not buy things. What does this mean for advertising. Provide examples and references to support with arguments.
(1) Do you use coupons? If not, what stops you fromdoing so, given that they can save you money onmany of the goods and services you buy? (2) Do youthink it is ethical for a retailer to steer you toward aparticular brand because of trade promotions offeredby that brand’s manufacturer, without telling you so?Why or why not?
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- 3. If an artist is selling his artwork through his online website, then what type of selling does it come under Select one:a. Hybrid Selling b. Direct Selling c. Indirect Sellingarrow_forwardChoose two companies, one a consumer products company and the other an on-line retailer. Conduct some research on these two companies in terms of their promotional practices; Describe some of the types of promotions that these companies have engaged in during the last year -- for example, ran television ads, sponsored an event, held a sweepstakes, etc. To the best of your abilities, determine the objective of each promotion in relation to the AIDA model. Also note if the companies' promotions are integrated or not.arrow_forward20. In which type of selling does the buyer typically go to the seller? A) Industrial selling B) Missionary selling C) Creative selling D) Personal selling E) Retail sellingarrow_forward
- Salespeople play three primary roles. What are they? You must name all 3 correctly a) b) c)arrow_forwardTell me about your most memorable sale transaction/s experience. Explain thoroughly.arrow_forward5) Plastical Company is a manufacturer of plastic box that are used by Sally's Beauty to contain its' cosmetic product. In this instance, Plastical Company acts as a A) retailer B) marketing intermediary C) customer D) media E) supplierarrow_forward
- Who is the advertisement aimed at?arrow_forwardgive at least 3 examples with explanation of each of commercial advertisment or printed advertisment focusing on the (FREUD'S): 1. ID 2. EGO 3.SUPER EGOarrow_forwardWhich one not create the value? A-price B-product C-distribution D-promotionarrow_forward
- Create a narrative report about customers needs and wants, techniques in identifying customers needs and wants, creativity or innovations in products and services, unique selling preposition, and product developmentarrow_forwardThere are two forms of advertising which are above-the-line and below-the-line advertising. Which of these forms do you think would be most effective for advertising a unit trust product?arrow_forward17- Mature retailers are vulnerable to new discounters with _________ a. Low-cost structure b. Middle-cost structure c. High-cost structure d. High expenses structurearrow_forward
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