MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 7, Problem 1CCS
Summary Introduction
Case summary:
Company S is the office retail company in Country U their business is related to the sale of office supplies and its related products. To facilitate the company offerings, it has equipped B2B sales associates in the filed with a virtual assistant.
To appeal more of these small-business owners, supply them with not simply workplace supplies however conjointly concepts on the way to run their offices by introducing the Application W. This application tracks the performances of small businesses which includes website traffic, financial metrics and social media engagement all in one place.
After determining the performances, small business owners are likely to recognize sources of improvement. Improvement in the sense monetary resources. For this problem, Company S introduces Company L for providing business loans to the small business people.
Company S expanding its B2B offerings, it protects upheaval in any one market. With the introduction of Company L, it unites all the small business loan markets and bringing all options at one place. It decreases the amount of time and improves secure funding.
By doing thus, it becomes a true partner that companies turn to in order that they will serve their own customers.
Characters in the case:
- Company S
- Company L
To discuss: Type of buying situation considered by a small business company if it solicit a loan from Company S.
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