There are two forms of advertising which are above-the-line and below-the-line advertising. Which of these forms do you think would be most effective for advertising a unit trust product?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter17: Advertising And Public Relations
Section: Chapter Questions
Problem 5DRQ
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There are two forms of advertising which are above-the-line and below-the-line advertising. Which of these forms do you think would be most effective for advertising a unit trust product? 

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