Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 6, Problem 6.20CC
Summary Introduction
Case summary:
The one of the best B2B marketing is Company PG. It is the top most selling brands and it is the world’s largest advertiser. It has a strategic relationship with its
But this was a complex task, so Company PG forms a team CBD for its clients which includes specialists and salespeople for every brands and aspects. The team CBD has all the resources to solve the problems of their clients and customers. This creates a trust between the clients and Company PG
Characters in the case:
- Person PG
To discuss: The various roles of buying center which might interact with the team CBT.
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