Describe what you understand by market segmentation and why it is important to carry out segmentation for fire angels?   What bases can you segment a market for a product like an umbrella?   Discuss how you can measure effectiveness of a market segment that angels would wish to target?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Describe what you understand by market segmentation and why it is important to carry
out segmentation for fire angels? 
 What bases can you segment a market for a product like an umbrella? 
 Discuss how you can measure effectiveness of a market segment that angels would
wish to target? 

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