Describe what you understand by market segmentation and why it is important to carry out segmentation for fire angels? What bases can you segment a market for a product like an umbrella? Discuss how you can measure effectiveness of a market segment that angels would wish to target?
Describe what you understand by market segmentation and why it is important to carry out segmentation for fire angels? What bases can you segment a market for a product like an umbrella? Discuss how you can measure effectiveness of a market segment that angels would wish to target?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Describe what you understand by market segmentation and why it is important to carry
out segmentation for fire angels?
What bases can you segment a market for a product like an umbrella?
Discuss how you can measure effectiveness of a market segment that angels would
wish to target?
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