3 What is a buying center? Describe the roles as- sumed by people in a buying center and what use- ful questions should be raised to guide any analysis of the structure and behavior of a buying center.

Q: Discuss the need to understand competitors aswell as customers through competitor analysis

A: We all know that organizations have only two main clients, one is the competitors and the second one…

Q: What is the Consumer Buying Process? Why is it important to marketers. Identify and describe the…

A: Consumer behavior can be described as the behavior or habit of a consumer while making a purchase…

Q: Prepare a repon that explains in detail the decision·making p,ocess for the p,oduct in your…

A: Decision-Making is the way toward settling on decisions by distinguishing a choice, gathering data,…

Q: 1. What are the different types of Market segmentation and explain each. 2. What are the…

A: Segment, psychographic, social and geographic division are viewed as the four primary kinds of…

Q: What is a marketing channal system and value network?

A: Marketing activities are carried out by the marketing department of an organization. It is designed…

Q: Discuss 3 major variables/bases for segmenting a consumer  market.

A: It refers to assessing potential purchasers of a brand's products and services who have comparable…

Q: Define the terms 8 Retailer and Retail Customer Trends andAdvancements?

A: The retail industry is constantly evolving, with new trends and advancements emerging on a regular…

Q: List the three stages in the consumption process. Describe the issues that you considered in each of…

A: "Since you have posted multiple questions, we will provide the solution only to the first question…

Q: Briefly discuss the four criteria used to select targe markets. Include the importance of the…

A: Target markets: It means the group of consumers which are targeted by the companies to sell their…

Q: In consumer technology why do marketers sometimes get it wrong?

A: Consumer technology has become an integral part of our lives, and the industry is highly…

Q: Why does understanding customers’ needs and wants is important in managing Superbrand Company’s…

A: Customers Needs and wants - A need is a buyer's need for an item's or service's specific benefit,…

Q: Explain the role of a marketing information system and amarketing decision support system in…

A: Marketing Information System (MIS) is an information system for management that is designed to…

Q: Define behavioural segmentation. Discuss the types of behavioural segmentation strategies a firm…

A: Behavioural segmentation is the process of segmenting or dividing a consumer business market which…

Q: Choose a brand from your local market and use BGC Matrix to analyze its portfolio. 2. Conduct SWOT…

A: The BCG Matrix specifies the Boston Consulting Group Matrix which is about the aspect of strategic…

Q: Briefly explain what do you understand by consumer behavior? Why is it important for marketer to…

A: Behavioral marketing is the process by which companies segment and target their audiences based on…

Q: What recommendations would you suggest for howHSN could make better use of its role as a…

A: A marketing strategy can be defined as a plan formulated by a company to use its limited resources…

Q: What are the advantages of multi-item indexes? Thedisadvantages?

A: Multi-item indexes are designed to measure the attitude of the respondent towards more than one…

Q: What is the reasoning behind the co-location of internal consumer buying personnel?

A: The best organizational structure is indeed a point of contention. With a well-coordinated supply…

Q: Why does the organizational buying processcontain more steps than the consumerbuying process?

A: Depending upon who is the customer there are various types of markets. If the customer are the end…

Q: What is a buying centre? What are the various roles played by buying centres? Explain each.

A: Buying center is also referred as decision - making unit (DMU) comes together all the members of…

Q: In general, which type of online auction creates upward pressure on bid prices and which type…

A: Online auctions are referred as Virtual auctions. Online auction is defined as an auction where…

Q: What is the need for market segmentation and the approaches available to do it.

A: Market segmentation allows you to read more about your audience. Market Segmentation is to break up…

Q: segmentation variab

A: Talking about the deciem company then,the brand makes beauty products for the customer who are at…

Q: Describe the key characteristics of organizational buying that make it different from consumer…

A: It is not only the end-users who purchase the products. Many times companies also buy products from…

Q: Explain the Buying Situations. Give practical example for each.

A: There are three types of buying situation Straight Rebuy, Modified Rebuy and New Task

Q: Malcolm Gladwell published a book entitled The Tipping Point. He describes the Law of the Few,…

A: The Law of few given by Malcolm Gladwell states that there are few people in the society that have…

Q: Explain what market segmentation is and when touse it

A: STP refers to Segmentation, Targeting, and positioning which is a concept used in marketing. The STP…

Q: What is a buying center? Describe the roles assumed by people in a buying center and what useful…

A: A buying center is a gathering of people who altogether participate in the buying cycle. The buying…

Q: 1 i Discuss the view that every marketer should define their markets in terms of needs, not in terms…

A: INTRODUCTION A market is a gathering place for producers and consumers to promote the interchange or…

Q: Why are there more steps in the organizational buyingprocess than in the consumer buying process?…

A: The organizational buying process is the process in which a firm's buyers make the purchase…

Exclusive Distribution

“Exclusive Distribution is the one where in a manufacturer or supplier authorizes one distributor to carry out the distribution work within a definite region.”