Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 6, Problem 6.25MML
Summary Introduction
To discuss: The way how the online purchasing changed the B2B marketing process and its disadvantages and advantages of electronic purchasing.
Online purchasing refers to the electronic medium of shopping of goods and services from a seller through the internet by way of using the web browsers.
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How online purchasing has changed the business-to-business marketing process
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Distinguish between buy-side e-commerce and sell-side e-commerce, and provide an example of each type of application.
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