Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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Chapter 6, Problem 6.24MML
Summary Introduction

To discuss: Supplier development and the reason for the companies practicing it.

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What is supplier development and why are companies practicing it?
What kinds of knowledge will a supplier provide that will be useful during the production of a new product?
What Is Supplier Relationship Management?
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