Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Question
Chapter 6, Problem 6.6CTE
Summary Introduction
To discuss: Whether e-procurement can streamline the buying process and it can replace the employees and whether all the buying functions can be performed through e-procurement.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
The Internet, particularly online purchasing, may be a valuable source of information about a variety of sectors and organizations. Choose THREE (3) of your favorite online shopping sites. Which website is the most attractive? Which of the two offers the most information? Which one has the most benefits and drawbacks? Make a distinction between the two.
What aspect of e-commerce will continue growing in importance to both businesses and consumers?
customer focus groups, personal selling, cybersecurity, alternative currencies
What are the psychological factors behind e-commerce? Consider the point of view of the consumer as well as the seller.
Knowledge Booster
Similar questions
- Buying decisions vary in complexity depending on size and type of operation of the retail business and the types of product on offer. Imagine your retail manager assigned you to buying task of a new product; apply the stages of the “New buying task” to your chosen product/service. Start by briefly explaining the product/service.arrow_forwardOnline, Mobile, and Social Media Marketing E-procurement and Mobile Procurement Gone are the days of tedious, paper-laden, and labor-intensive procurement duties. E-procurement is changing the way buyers and sellers do business, specifically via mobile procurement that offers cloud-based platforms that reduce the search, order, and approval cycle. Most large companies have adopted some form of e-procurement. A recent study found that almost 70 percent of companies utilize some form of e-procurement, mobile procurement, or supply chain management applications. A leading industry platform, Coupa, provides a suite of cloud-based applications for finance, including accounts payable, sourcing, procurement, and expense management that allows customers full functionality from their mobile devices. Employees now enjoy the flexibility and time savings of viewing, approving, or denying requisitions, purchase orders, and invoices. One of Coupa’s large retail clients claimed a reduction from 10…arrow_forwardAssume your company makes Laptop and Computer products. Make a list of all the companies that could be potential customers of your firm. Then identify all the markets from which their demand is derived. What factors might influence the success or failure of your business in these markets?arrow_forward
- What are the risks associated with backdoor (individualist) buying and selling?Why is Procurement department interested in controlling this business practice?arrow_forwardRead the following case study and then answer the questions that follow:"Inside sales"—remote and virtual selling where sales professionals use digital information and communication technologies and social selling platforms (e.g., LinkedIn) to connect with, and engage, customers—is the fastest-growing title in the sales industry. It expands at a much higher rate than outside sales, and is regarded as the future of sales. Contrary to outside sales that are performed face-to-face in the field, inside sales also reflects modern buyers' expectations in their will to use the Internet and social media platforms rather than salespeople as effective sources of information and communication.COVID-19 made organizations who did not have an inside sales force go to inside sales overnight. The pandemic thus accelerated the digital transformation of sales organizations, and such transformation will remain, because inside sales is an effective go-to-market and go-to-customers strategy. There are four…arrow_forwardWhy can traditional commerce, rather than electronic commerce, be a better way to sell items that rely on personal selling skills?arrow_forward
- The cost of procured goods and services are very important to public sector buyers. Whilst this is true what other factors are also important?arrow_forwardWho dictates/influences the pricing or the value of the products offered in DIGITAL MARKETING?arrow_forwardPurpose: To demonstrate your understanding of the buying process to support the buyer. Instructions: Identify the steps involved in an institutional or business buying process and explain how a salesperson can work with, and assist a business buyer in each step of the buying process?arrow_forward
- How do key-account sellers operate?arrow_forwardAfter recognizing the importance and differences of industrial, reseller, government, and non-profit markets, describe in detail the distinguishing factors in the purchasing behavior of these markets. Which specific behaviors distinguishes them clearly from the ultimate consumer purchaser" Explain.arrow_forwardWhen shopping for a new car, which of the following should be the first step in the buying process? Calculate how much you can afford. Shop for a loan. Determine your transportation need. Obtain an estimate for auto insurance.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
