MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 5.4, Problem 2PC
Summary Introduction
To determine: The difference between country culture and regional culture.
Introduction: The marketing, where a message is conveyed to a specified group of potential customers who belong to a particular culture is termed as cultural marketing. The advantage of this culture is made by turning it into opportunities and the customers are persuaded for buying those products.
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Differentiate between country and regional culture by examples.
“Culture of one country varies from another” Explain the statement with the support of four (4) basic patterns of cultural differences with appropriate examples.
What is a regional subculture? Give some examples.
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- discuss how X and Y theory is apply to ghana and india culture using hofstede six dimension cultural models.arrow_forwardWhat are the challenges of defining culture and the role of geographic and historical forces shaping the character of culture?.arrow_forward. How do demographics affect a culture’s values?How do a culture’s values affect its demographics?arrow_forward
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