Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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. How do demographics affect a culture’s values?
How do a culture’s values affect its demographics?
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- How does your culture affects your purchase decision when buying a certain product? 2. Explain.arrow_forwardWhat steps can and should be marketers take in order to respond to the changing ethnic mix of the United States?arrow_forwardWhat is the difference between diversity and multiculturalismarrow_forward
- Immigration has had a massive influence on helping shape "American" culture, how does it relate to the Dominant/Co-culture paradigm? Does it further support the pre-existing ways of the Dominant culture or did it lead to changes? How does it compare or measure up to one of the cultural theories (Hofstede, Hall, World Values Survey)?arrow_forwardDoes the particular culture that a person comes from make a difference in how they perceive you? Explainarrow_forwardDo you feel that Whirlpool’s efforts to create a culture of inclusion are worthwhile? Explain your answer.arrow_forward
- What qualities would a person with a high cultural intelligence display?arrow_forwardIf you have traveled to or lived in another country, what positive aspects of people seem to be valued in that culture? What attributes seem to be less valued?arrow_forwardHow do ethnics impact decision-making with small business owners?arrow_forward
- How cultural influences shape morals and values?arrow_forwardWhat are the characteristics of low and high -context cultures?arrow_forwardFor example, you may examine how Rawls' theory that justice is fairness and original position shaped the formation of your new society. Alternatively, you may describe intersectionality and outline how your society would prevent prejudice based on identities such as race, class, gender, and sexualityarrow_forward
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