MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 5, Problem 4MA
Summary Introduction
To discuss: The environmental worries having the consumers regarding marketing and the way in which marketers address it.
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Does marketing merely reflect the needs and wants of consumers?
Some critics of marketing have suggested that market segmentation and target marketing lead to an unnecessary proliferation of product choices that wastes valuable resources. These critics suggest that if marketers didn’t create so many different product choices, there would be more resources to feed the hungry and house the homeless and provide for the needs of people around the globe. Are the results of segmentation and target marketing harmful or beneficial to society as a whole? Should firms be concerned about these criticisms? Why or why not?
What are the contents of a marketing plan?
Which environmental factors influence the company marketing strategy?
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- How do environmental factors affects marketing policies and strategies ?arrow_forwardWhat are the major social criticisms of marketing? How do marketers respond to these criticisms?arrow_forwardEvery aspect of the marketing mix is subject to laws and restrictions. True or false? Explain?arrow_forward
- The characters and factors outside of marketing that have an impact on a company's capacity to develop and sustain successful relationships with target customers are referred to as the marketing environment. Since they are in charge of making the relationship between the company and its customers a reality, marketers in this case more than any other group in the organization must be environmental trend analysts and opportunity seekers. Therefore, go into detail about the many macro and micro actors in the marketing environment. Justify your arguments regarding each of the variables under each category by describing how they will affect the firm's marketing decisions related to the satisfaction of target audiences' needs. You should also elaborate on your arguments by describing a solution to mitigate the impact that these actors (from the marketing environment) will have on the firm's overall marketing activities. And give Ethiopian based examplesarrow_forwardWhat steps have enlightened companies taken to carry out socially responsible and ethical marketing that creates sustainable value for both individual customers and society as a whole?arrow_forwardDiscuss the major differences between consumer and business markets?arrow_forward
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