MARKETING
MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
Question
Book Icon
Chapter 5, Problem 2CCS
Summary Introduction

Case summary:

The most important trend prevailing ion the modern scenario is the idea of go green. Consumers are more interested in green products. The company T introduces the modern version of electric cars in the market. Company T remains the gold standard of electric cars.

The company T electric car is not affordable to everyone and to resolve this issue company T introduces entry-level model 3 at a lower price. Company T’s cars main features are that its over-the-air software, which automatically and regularly update the car's software when they plugged in the overnight.

The G is also a famous electric car producer that concentrates more on solving the problems due to climate change and to help drivers to overcome the problem of congestion in cities. The electric car of G is cheaper and it only launched in country C under the company D. The introduction of the E100 model leads to a booking of 5000 cars for the first 200 models of E100 cars. G plans to expand its availability to overall country C.

To discuss: Whether the market T or market G is more successful according to person X’s view point.

Blurred answer
Students have asked these similar questions
Which market do you believe will be more successful, Tesla in theUnited States or GM’s E100 in China? Defend your answer.
what would Tesla’s rivals say in the automobile manufacturing industry to the Model 3’s popularity?
Essay about what can you recommend manufacturing ideas/products that are profitable during this pandemic crisis Covid 19 and why?
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning