MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 4, Problem 8QA
Summary Introduction
To discuss: The purpose of causal research and how it differs from descriptive research.
Introduction: Causal research is a research study which studies the cause- and- effect relationship. It is a kind of explanatory research which mainly explains the cause and effect relationship between two variables.
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Explain Causal research?
Define and discuss problem identification and problem-solving research. Explain with the help of an example showing the relationship between these two types of research.
Describe an example in which marketing research could cause harm to participants.
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MARKETING:REAL PEOPLE,REAL CHOICES
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