MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 4, Problem 5QA
Summary Introduction

To determine: Difference between primary and secondary data

Introduction: The raw data collected from multiple sources for the first time is called primary data whereas secondary data is an already existing data on multiple platforms.

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Distinguish between primary and secondary datasources.
Distinguish between primary andsecondary data.
Explain the main difference between primary and secondary data with examples.
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