MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 4, Problem 6QA
Summary Introduction
To determine:Thetechniques used by marketers to gather data in exploratory research and theirusefulness.
Introduction: Exploratory research refers to more rigorous studies that are carried on to get new ideas, new strategies and opportunities. It is a technique to get a new insight into a market and for the future. It provides new and advanced solutions to solve the prevailing problems.
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MARKETING:REAL PEOPLE,REAL CHOICES
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- Observational research involves gathering primary data by observing people. Do you see any potential ethical conflicts with its use?arrow_forwardWhat is the difference between qualitative and quantitative research questions? Provide an example of a qualitative and quantitative research question.arrow_forwardWhat is a research problem? Discuss the main issues which should receive the attention of the researcher in formulating the research problem.arrow_forward
- What is Scanner-Based Research?arrow_forwardHow can a researcher distinguish academic research from speculation or personal opinion when using secondary data?arrow_forwardWhat is Qualitative research? What are two methods used for Qualitative research? What can be learned in qualitative research that cannot be learned in quantitative research?arrow_forward
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