MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 4, Problem 7QA
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To determine:Syndicated research, their types and how their information are useful in marketing activities.

Introduction:Syndicated research is a planned and funded research study conducted by market research firm to study the areas which they find suitable or as per the interest of adjoining firms. It is a kind of exploratory research. The result of this research study is made available to everyone interested in the form of reports, data and presentation.

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