MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 4, Problem 15QA
Summary Introduction

To discuss:The cross tabulation and how it helps in analyzing and interpreting the data.

Introduction: Cross tabulation refers to examining the data by breaking it in two subgroups dividing the data in two different groups to make it clearer and more concise to interpret the result. It is a method to quantitatively analyze the relationship between two variables.

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