Essentials of MIS (13th Edition)
13th Edition
ISBN: 9780134802756
Author: Kenneth C. Laudon, Jane Laudon
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Expert Solution & Answer
Chapter 3.1, Problem 2CQ1
Explanation of Solution
Competitive strategy followed by Crayola:
- Importance of market:
- In this,
information systems are used to focus on particular market place. - It aggregates the different types of technologies in products and services.
- It doesn’t predict the competitor strategies and decreases the customer interest.
- In this,
- Relationship between customer and supplier:
- In this, information systems are used to improve the customer and supplier relationship.
- The companies like Crayola include customers like celebrities to increase the sales of products.
- Differentiation of products:
- In this, information systems are used to categorize the products...
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
What is it about Google that Pinterest views as the most significant threat to its business?What are the motivations behind Pinterest's decision to concentrate on mobile platforms for the development of new features and products?
Exactly what does Pinterest see in Google that makes it a threat to its business? Pinterest's focus on the mobile phone market is evident in the company's design decisions for new features and products.
Why does Pinterest see Google as its greatest competitor? Why does Pinterest give the smartphone platform top priority while developing new features and products?
Chapter 3 Solutions
Essentials of MIS (13th Edition)
Ch. 3.1 - Prob. 1CQ1Ch. 3.1 - Prob. 2CQ1Ch. 3.1 - Prob. 3CQ1Ch. 3.1 - Prob. 4CQ1Ch. 3.4 - Prob. 1CQ2Ch. 3.4 - Prob. 2CQ2Ch. 3.4 - Prob. 4CQ2Ch. 3.4 - Prob. 5CQ2Ch. 3 - Prob. 1IQCh. 3 - Have you ever worked with Salesforce.com? What do...
Ch. 3 - Prob. 3IQCh. 3 - Prob. 4IQCh. 3 - Prob. 1RQCh. 3 - Prob. 2RQCh. 3 - Prob. 3RQCh. 3 - Prob. 4RQCh. 3 - Prob. 5DQCh. 3 - Prob. 6DQCh. 3 - Prob. 7DQCh. 3 - Prob. 8HMPCh. 3 - Prob. 9HMPCh. 3 - Prob. 13CSQCh. 3 - Prob. 14CSQCh. 3 - Prob. 15CSQCh. 3 - Prob. 16CSQCh. 3 - Prob. 17MLMCh. 3 - Prob. 18MLM
Knowledge Booster
Similar questions
- Why does Pinterest consider Google to be its biggest rival? Why does Pinterest design new features and products with the smartphone platform in mind?arrow_forwardWhat exactly does Pinterest see in Google that threatens its business? Pinterest's design selections for new features and products reflect the company's concentration on the mobile phone market.arrow_forwardWhy does Pinterest consider Google to be its main competitor? Why does Pinterest create new features and products with a concentration on the smartphone platform?arrow_forward
- So, why does Pinterest regard Google as its primary rival? Why does Pinterest place such a premium on the smartphone platform while creating new features and products?arrow_forwardWhat possible long-term issues can arise from telling craft brewery consumers to embrace this newest practice right away?arrow_forwardWhy does Pinterest consider Google as a major competitor? What is the rationale behind Pinterest's decision to develop new features and products just for smartphones?arrow_forward
- Determine and defend GM's approach for gaining a competitive advantage based on Michael Porter's framework for competitive advantages.arrow_forwardWhat is the example that Immelt uses to demonstrate the importance of digital knowledge to GE customers?arrow_forwardConsider Twitter and Facebook from a commercial perspective. What makes their material different from those seen on social media? I was wondering what percentage of businesses make use of internet recruitment systems. Do I get to use every one of my first tongues? Are new customers and business partners attainable through these channels?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles of Information Systems (MindTap Course...Computer ScienceISBN:9781285867168Author:Ralph Stair, George ReynoldsPublisher:Cengage Learning
Fundamentals of Information SystemsComputer ScienceISBN:9781305082168Author:Ralph Stair, George ReynoldsPublisher:Cengage Learning
Principles of Information Systems (MindTap Course...Computer ScienceISBN:9781305971776Author:Ralph Stair, George ReynoldsPublisher:Cengage Learning
Principles of Information Systems (MindTap Course...
Computer Science
ISBN:9781285867168
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning
Fundamentals of Information Systems
Computer Science
ISBN:9781305082168
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning
Principles of Information Systems (MindTap Course...
Computer Science
ISBN:9781305971776
Author:Ralph Stair, George Reynolds
Publisher:Cengage Learning