Essentials of MIS (13th Edition)
13th Edition
ISBN: 9780134802756
Author: Kenneth C. Laudon, Jane Laudon
Publisher: PEARSON
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Chapter 3, Problem 8HMP
Explanation of Solution
- The people information from outside sources used to permit each store to study its local customers better and differentiate the customer interests to shop.
- Pulling down the organizational hierarchy permits local store management to choose which items to stock that local trend is not known to the distant managers...
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Background
CD Selections is a chain of 50 music stores located in California. Annual sales last year were $50 million, and they have been growing at about 3-5 percent per year for the past few years.
Margaret Mooney, Vice President of Marketing, has recently become both excited by and concerned with the rise of Internet sites selling CDs. The Internet has the potential to enable CD Selections to reach beyond its regional focus and significantly increase sales. However, the Internet also poses a significant threat as Web competitors such as CDnow and Amazon continue to take sales from CD Selections traditional stores.
CD Selections currently has a simple web page that provides information about the company and about each of its stores (e.g., map, operating hours, relative size).
The System
Approval has been given to create a new Internet sales system. A description of the new system is as follows:
The Internet sales system will store basic information about the CDs that it can sell over…
Manufacturers and distributors beg you to stock their new items as the chief buyer for a big grocery chain. Weekly introductions number in the tens. These items often debut with national advertising and merchant promotions. To introduce new goods, shelf space must be lowered or items discarded. You and the IS department must create a marketing MIS to estimate earnings from adding or removing inventory. How would you advise the IS department to build such a system?
Chapter 3 Solutions
Essentials of MIS (13th Edition)
Ch. 3.1 - Prob. 1CQ1Ch. 3.1 - Prob. 2CQ1Ch. 3.1 - Prob. 3CQ1Ch. 3.1 - Prob. 4CQ1Ch. 3.4 - Prob. 1CQ2Ch. 3.4 - Prob. 2CQ2Ch. 3.4 - Prob. 4CQ2Ch. 3.4 - Prob. 5CQ2Ch. 3 - Prob. 1IQCh. 3 - Have you ever worked with Salesforce.com? What do...
Ch. 3 - Prob. 3IQCh. 3 - Prob. 4IQCh. 3 - Prob. 1RQCh. 3 - Prob. 2RQCh. 3 - Prob. 3RQCh. 3 - Prob. 4RQCh. 3 - Prob. 5DQCh. 3 - Prob. 6DQCh. 3 - Prob. 7DQCh. 3 - Prob. 8HMPCh. 3 - Prob. 9HMPCh. 3 - Prob. 13CSQCh. 3 - Prob. 14CSQCh. 3 - Prob. 15CSQCh. 3 - Prob. 16CSQCh. 3 - Prob. 17MLMCh. 3 - Prob. 18MLM
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