A new car rental company has decided to differentiate itself by creating a service aimed at people who need to rent a car for a few hours or a few days while their car is repaired. The company believes that it will be profitable as it will win the favor of consumers by providing services that large companies do not offer. For example, bring the car to the customer and pick it up at the end of the rental. Based on this description, which of the following differentiation strategies is the company planning to use? Select one: a. service-based b. based on product c. based on personal treatment d. based on image

A new car rental company has decided to differentiate itself by creating a service aimed at people who need to rent a car for a few hours or a few days while their car is repaired. The company believes that it will be profitable as it will win the favor of consumers by providing services that large companies do not offer. For example, bring the car to the customer and pick it up at the end of the rental. Based on this description, which of the following differentiation strategies is the company planning to use? Select one: a. service-based b. based on product c. based on personal treatment d. based on image

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter1: An Overview Of Strategic Marketing

Section1.2: Dollar Shave Club: The Company For Men

Problem 2C

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